Enterprise AI & Automation Agency | Eplanet Soft
Stop burning ad spend. We engineer data-driven paid media campaigns across Google, LinkedIn, and Meta that acquire qualified enterprise leads at the lowest possible CPA with measurable ROAS.
Most ad campaigns focus on generating clicks. But clicks don't matter if they bounce or fill your CRM with unqualified prospects. The average business wastes 26% of their Google Ads budget on irrelevant clicks, poor targeting, and unoptimized landing pages.
Most ad campaigns focus on generating clicks. But clicks don't matter if they bounce or fill your CRM with unqualified prospects. The average business wastes 26% of their Google Ads budget on irrelevant clicks, poor targeting, and unoptimized landing pages.
Our performance marketing team combines deep platform expertise with conversion rate optimization to ensure every dollar of your ad spend works harder. We build full-funnel campaigns that attract, nurture, and convert your ideal customers — from first impression to closed deal.
Whether you're running Google Search campaigns, LinkedIn ABM programs, or Meta retargeting funnels, our data-driven approach consistently delivers 3-5x ROAS improvements within the first 90 days of management.
We target users actively demonstrating buyer intent for your solution across search, social, and display.
We send traffic to dedicated, high-converting landing pages — never your homepage. Each page is A/B tested continuously.
Full-funnel tracking from click to closed deal so you know exactly which campaigns drive revenue.
We manage high-performance paid campaigns across every major advertising platform, optimized for your specific business goals and target audience.
Capture demand at the exact moment a prospect is searching for your solution with targeted search, shopping, and Performance Max campaigns optimized for maximum conversion value.
Hyper-targeted account-based marketing campaigns reaching specific job titles, companies, industries, and decision-makers with thought leadership and lead generation content.
Full-funnel Meta advertising campaigns from awareness to conversion, leveraging advanced audience targeting, lookalike audiences, and dynamic creative optimization.
Sophisticated cross-platform retargeting funnels that re-engage website visitors, cart abandoners, and engaged prospects with personalized messaging and sequential ad experiences.
High-converting landing pages designed specifically for paid traffic with continuous A/B testing, heatmap analysis, and conversion rate optimization to maximize every click.
Comprehensive paid media analytics with multi-touch attribution modeling, custom dashboards, and revenue tracking so every ad dollar is accountable and optimized.
Let our certified paid media team audit your ad accounts and uncover wasted spend. We'll show you exactly how to cut CPA by 30-50% within 90 days.
A proven 5-step process that transforms your ad spend from a cost center into a predictable revenue engine with measurable ROI.
Deep-dive analysis of existing ad accounts, historical performance data, competitor ad strategies, and conversion tracking setup to identify waste and opportunities.
Develop a comprehensive paid media strategy with channel mix, budget allocation, audience targeting, and KPI targets aligned to your business objectives.
Build optimized campaign structures, write compelling ad copy, design creatives, set up conversion tracking, and launch campaigns across selected platforms.
Continuous optimization of bids, audiences, creatives, and landing pages. Scale winning campaigns and pause underperformers based on real data.
Weekly performance reports with actionable insights. Monthly strategy reviews to refine targeting, explore new channels, and scale what's working.
We leverage the most advanced advertising platforms and analytics tools to deliver data-driven campaigns that maximize your return on ad spend.
Our paid media specialists understand the unique targeting strategies, compliance requirements, and conversion dynamics of each industry vertical.
Compliant financial advertising across Google and LinkedIn with strict regulatory adherence, high-value lead generation, and customer acquisition strategies.
HIPAA-aware healthcare advertising campaigns for hospitals, clinics, telemedicine platforms, and pharmaceutical brands with proper disclaimer management.
Shopping campaigns, dynamic product ads, and full-funnel retargeting strategies optimized for ROAS, average order value, and customer lifetime value.
Student enrollment campaigns, course promotion, and lead generation for universities, bootcamps, and online learning platforms across search and social.
Demand generation campaigns for software companies including free trial acquisition, demo requests, and account-based marketing with LinkedIn precision targeting.
Dynamic travel advertising with seasonal bid strategies, destination targeting, and booking-focused campaigns across Google, Meta, and travel-specific platforms.
Niche B2B advertising for manufacturers with long sales cycles, targeting procurement managers and engineers through LinkedIn and Google Search.
Mobile app install campaigns, in-app event optimization, and user acquisition strategies across Google UAC, Meta App Ads, and TikTok.
Discover why businesses trust Eplanet Soft with their ad budgets over managing campaigns in-house, hiring freelancers, or using generalist agencies.
| Factor | Eplanet Soft PPC | Freelance PPC | DIY / In-House |
|---|---|---|---|
| Platform Expertise | Google, Meta, LinkedIn, TikTok certified | Usually 1-2 platforms | Learning on the job |
| Ad Spend Managed | $50M+ across all clients | $100K-$500K typical | Your budget only |
| Creative Production | In-house design & copy team | You provide creatives | DIY or outsource |
| Landing Pages | Custom high-converting pages included | Not included | Requires dev resources |
| Reporting | Real-time dashboards with revenue attribution | Basic platform reports | Manual tracking |
| Optimization Frequency | Daily monitoring, weekly optimizations | Weekly or bi-weekly | When time allows |
| Cross-Channel Strategy | Unified strategy across all channels | Single channel focus | Siloed approach |
| Average CPA Improvement | 35-50% reduction in 90 days | 10-20% typical | Unpredictable |
Real performance improvements and revenue outcomes achieved by our paid media team across client campaigns.
Rebuilt Google Ads and LinkedIn campaigns for a B2B SaaS platform, implementing proper conversion tracking, audience segmentation, and landing page optimization. Reduced CPA by 58% while tripling qualified demo requests.
Restructured Meta and Google Shopping campaigns for a D2C e-commerce brand. Implemented dynamic product ads, lookalike audiences, and automated bidding strategies that scaled revenue from $200K to $1.2M/month.
Launched compliant Google Ads and Meta campaigns for a multi-location healthcare provider. Created location-specific landing pages and implemented call tracking to drive patient bookings at a 40% lower cost.
Your ideal paid marketing budget depends on your industry, target audience, and goals. Most B2B companies invest between $3,000–$20,000+ per month in paid media. We help you determine the optimal budget during our free ad account audit and scale spend based on proven ROI. We typically recommend starting with a test budget to validate channel performance before scaling aggressively.
The best platform depends on your audience and objectives. Google Ads captures high-intent search traffic, LinkedIn excels for B2B targeting, and Meta (Facebook/Instagram) is ideal for brand awareness and retargeting. We typically recommend a multi-channel approach tailored to your buyer journey, starting with the platform most aligned to your primary conversion goal.
Paid marketing delivers results faster than organic channels. You can start generating qualified leads within the first 1–2 weeks of launching campaigns. However, full optimization—including audience refinement, ad creative testing, and conversion rate improvements—typically takes 60–90 days to reach peak performance. We provide weekly performance reports from day one.
A good CPA varies by industry and business model. For B2B SaaS, CPAs of $50–$200 are common, while e-commerce businesses may target $10–$50. We focus on continuously lowering your CPA while improving lead quality through better targeting, creative optimization, and landing page improvements. Our average client sees a 35-50% CPA reduction within the first 90 days.
We track the full funnel from ad impression to revenue. Key metrics include cost per click (CPC), cost per acquisition (CPA), return on ad spend (ROAS), and pipeline value generated. We set up proper conversion tracking, UTM parameters, and attribution models so every dollar is accounted for and tied to business outcomes.
Yes, retargeting is a core part of our paid media strategy. We build sophisticated retargeting funnels across Google Display, Meta, and LinkedIn that re-engage website visitors, cart abandoners, and engaged prospects with personalized messaging to drive them back to convert. Our retargeting campaigns typically achieve 3-5x higher conversion rates than prospecting campaigns.
We provide end-to-end creative services including ad copy, static images, video ads, and high-converting landing pages. Our in-house design team creates platform-specific creatives optimized for each ad format. We continuously A/B test headlines, visuals, CTAs, and landing page layouts to maximize conversion rates and quality scores.
Absolutely. We start with a comprehensive audit of your existing ad accounts, identifying wasted spend, missed opportunities, and structural issues. We then develop a transition plan that preserves what's working while implementing our proven optimization strategies. Most clients see a 20-40% performance improvement within the first 30 days of our management.
Get a complimentary audit of your current ad accounts. We'll identify exactly where you are wasting money and how to lower your CAC.
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