App Store Optimization

Dominate the App Stores

Get your app discovered by millions. Our ASO experts optimize every element of your app listing to maximize organic downloads and reduce acquisition costs on both iOS and Android.

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✓ Keyword gap analysis

✓ Competitor benchmarking

✓ Download growth plan

500+

Apps Optimized

3.2M+

Organic Downloads Driven

68%

Avg. Ranking Improvement

4.8/5

Client Satisfaction

Why ASO Matters

Why Your App Needs Professional ASO

With over 5 million apps across both stores, getting discovered is harder than ever. Over 65% of all app downloads come directly from app store search, making ASO the single most impactful lever for organic growth. Without proper optimization, your app is invisible to the millions of users actively searching for solutions like yours.

Our ASO experts have optimized 500+ apps across every major category — from fintech and healthcare to gaming and e-commerce. We combine deep keyword intelligence, creative asset testing, and review management into a comprehensive strategy that compounds organic growth month over month.

Unlike generic marketing agencies that treat ASO as an afterthought, we live and breathe app store algorithms. Our dedicated ASO team tracks ranking fluctuations daily, monitors competitor movements, and iterates on metadata and creatives with the rigor of a data science team.

The Eplanet Soft Advantage

Why Choose Eplanet Soft for ASO

See how partnering with our dedicated ASO team compares to other approaches.

Core Capabilities

Full-Stack ASO Services

Our ASO services cover every aspect of app store visibility — from deep keyword intelligence and metadata optimization to creative testing and review management.

Keyword Optimization

Research, map, and optimize your app's metadata for maximum keyword coverage and search visibility across hundreds of high-intent search terms in your category.

Rating & Review Management

Strategic review solicitation and sentiment management to boost social proof, improve conversion rates, and strengthen ranking signals across both stores.

Conversion Rate Optimization

Optimize every visual and textual element of your store listing to maximize the percentage of visitors who install, reducing your effective cost-per-install.

International Localization

Expand your app's reach globally with culturally adapted ASO strategies covering 40+ languages and regional keyword research for every target market.

Competitive Intelligence

Deep competitor analysis revealing keyword gaps, creative strategies, and ranking opportunities your competitors are exploiting — and how to outperform them.

Category & Feature Strategy

Strategic category selection, feature nomination optimization, and editorial team outreach to maximize your app's visibility beyond search rankings.

Want More Organic Downloads Without Increasing Ad Spend?

Get a complimentary ASO audit revealing your app's keyword gaps, creative weaknesses, and untapped ranking opportunities on both iOS and Google Play.

Our Methodology

How We Boost Your App Rankings

Our proven 6-step ASO process delivers measurable ranking improvements within weeks and sustained organic growth over months.

App Store Audit

Comprehensive analysis of your current ASO performance, keyword rankings, competitor landscape, and conversion funnel to identify high-impact optimization opportunities.

Keyword Strategy

Deep keyword research using proprietary tools to identify high-volume, low-competition terms. We map keywords to metadata fields for maximum algorithmic coverage.

Metadata Optimization

Rewrite and optimize your app title, subtitle, description, and backend keywords for both iOS and Android using proven copywriting frameworks.

Creative Testing

Design and A/B test screenshots, app icons, and preview videos. We run structured experiments to maximize conversion from impression to install.

Review Management

Implement strategic review solicitation prompts, build response templates, and monitor sentiment to maintain 4.5+ star ratings that boost rankings.

Monitor & Iterate

Continuous tracking of rankings, downloads, and competitor movements with bi-weekly optimization cycles to compound organic growth.

Technology Proficiency

ASO Tools & Platforms We Use

We leverage the industry's most powerful ASO tools and analytics platforms to drive data-informed optimization decisions.

Keyword Research

App Annie / data.ai

Sensor Tower

Mobile Action

AppTweak

SearchAds Intelligence

Analytics & Tracking

App Store Connect

Google Play Console

Adjust / AppsFlyer

Mixpanel

Firebase Analytics

Creative & Design

Figma

Adobe Creative Suite

SplitMetrics

StoreMaven

Canva Pro

Review Management

AppFollow

Appbot

ReviewTrackers

Zendesk

Custom Dashboards

Localization

OneSky

Lokalise

Phrase

Transifex

Native Translators

Competitive Intel

Sensor Tower

SimilarWeb

App Annie

Apptopia

42matters

A/B Testing

Google Play Experiments

Apple PPO

SplitMetrics

StoreMaven

Custom Frameworks

Automation & CI

Fastlane

App Store API

Google Play API

Custom Scripts

Slack Integrations

Domain Expertise

ASO Across Every App Category

We've optimized apps in every major category, understanding the unique keyword landscapes, user expectations, and competitive dynamics of each vertical.

E-Commerce & Retail

Finance & Banking

Health & Fitness

Education & EdTech

Gaming & Entertainment

Travel & Hospitality

Real Estate & PropTech

SaaS & Productivity

Proven Results

ASO Success Metrics

Real results from our ASO campaigns across hundreds of apps and app store categories.

340%

Avg. Organic Download Increase

72%

Avg. CPI Reduction

4.6

Avg. Rating Post-Optimization

+420% Downloads

Top 5 Ranking

FinTech Banking App

Increased organic downloads by 420% in 4 months through keyword expansion and screenshot optimization across 12 markets.

Health & Fitness App

Achieved Top 5 category ranking and reduced cost-per-install by 65% with creative A/B testing and review management.

E-Commerce Marketplace

Drove 2.1M+ organic installs in one year through multi-market localization ASO across 28 languages.

Frequently Asked Questions

What is App Store Optimization (ASO)?

App Store Optimization is the process of improving your mobile app's visibility and conversion rate within the Apple App Store and Google Play Store. ASO involves optimizing keywords, titles, descriptions, screenshots, and reviews to increase organic app downloads and reduce user acquisition costs. It is the mobile equivalent of SEO but tailored specifically for app marketplace algorithms, which consider factors like download velocity, engagement metrics, ratings, and metadata relevance.

How much do ASO services cost?

ASO service packages typically range from $1,500 to $5,000+ per month depending on the number of apps, markets, and languages you're targeting. The investment includes keyword research, metadata optimization, creative asset testing, review management, and ongoing performance monitoring. Enterprise-level ASO with multi-market localization and competitive intelligence can run $8,000–$15,000 per month but delivers exponentially higher ROI by reducing paid acquisition dependency.

How long does it take to see ASO results?

Initial keyword ranking improvements can appear within 2–4 weeks after optimizing your app store listing. Significant growth in organic downloads typically takes 2–3 months of continuous optimization, A/B testing, and iteration. ASO is an ongoing process as store algorithms and competitor landscapes evolve. Most clients see a 30–60% increase in organic downloads within the first 90 days, with compounding gains over 6–12 months as rankings stabilize and creative assets are refined through testing.

What is the difference between ASO and SEO?

While both aim to improve search visibility, ASO focuses on app store search (Apple App Store and Google Play), and SEO targets web search engines like Google. ASO considers factors unique to app stores such as download velocity, ratings, reviews, and app icon design, whereas SEO focuses on backlinks, content, and site architecture. ASO also involves visual optimization (screenshots, video previews, icons) which has no direct SEO equivalent. However, the two work synergistically — strong web SEO drives app store visits and vice versa.

How important are app ratings and reviews for ASO?

Ratings and reviews are critical ASO ranking factors. Apps with 4.5+ star ratings see significantly higher conversion rates and better search positioning. We implement strategic in-app review prompts timed to moments of user delight, develop professional response templates for negative reviews, and monitor sentiment analysis to maintain high ratings. A single half-star improvement in average rating can increase conversion rates by 20–30%.

Can you help with both iOS App Store and Google Play optimization?

Yes, we optimize for both platforms simultaneously. While the core ASO principles are similar, each store has unique ranking factors and metadata fields. Apple's App Store uses a keyword field and subtitle, while Google Play relies more on the long description for keyword indexing. We tailor strategies for each platform, including platform-specific screenshot dimensions, promotional text strategies, and A/B testing capabilities unique to Google Play Experiments and Apple's Product Page Optimization.

Do you provide ASO for international markets and localization?

Absolutely. We offer full multi-market ASO localization covering 40+ languages and regional app stores. This goes beyond simple translation — we conduct market-specific keyword research, adapt creative assets to local cultural preferences, and optimize metadata for regional search behavior. Localized ASO can unlock 2–5x more organic downloads by tapping into underserved international markets where competition is lower.

How do you handle app store algorithm changes?

Our team continuously monitors algorithm updates from both Apple and Google through proprietary tracking tools, industry intelligence networks, and rapid A/B testing. When algorithm shifts occur, we quickly adapt strategies — adjusting keyword targeting, creative approaches, and metadata structures. We also maintain relationships with app store review teams and stay current on policy changes to ensure your app remains compliant and optimally positioned.