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Enterprise AI & Automation Agency | Eplanet Soft

Analytics & Reporting

Decisions Powered by Real Data

Stop guessing and start knowing. We build custom analytics frameworks and dashboards that give you crystal-clear visibility into what's working, what's not, and where to invest next.

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✓ Free data audit
✓ Custom dashboard demo
✓ Attribution modeling
200+
Dashboards Built
50+
Data Sources Integrated
35%
Avg. ROI Improvement
99.9%
Data Accuracy Rate

Analytics & Reporting at a glance

You're collecting mountains of data but can't extract meaningful insights. Without proper analytics, every marketing decision is a gamble. Most businesses have data scattered across dozens of disconnected tools with no way to see the full picture.

Data Sources Connected
Unlimited integrations
Dashboard Complexity
Enterprise-grade, interactive
Attribution Modeling
Multi-touch, custom models
Strategic Insights
Monthly analysis sessions
Data Warehouse
Full BigQuery/Snowflake setup
Real-Time Monitoring
24/7 anomaly detection
Why Analytics Matters

Why Your Business Needs Professional Analytics

You're collecting mountains of data but can't extract meaningful insights. Without proper analytics, every marketing decision is a gamble. Most businesses have data scattered across dozens of disconnected tools with no way to see the full picture.

Our analytics team builds the measurement infrastructure that transforms raw data into strategic intelligence. We connect all your data sources, build attribution models, and create dashboards that tell the story behind the numbers — empowering your team to make confident, data-backed decisions.

With Eplanet Soft's analytics services, you'll know exactly which campaigns drive revenue, which channels waste budget, and where your next growth opportunity lies. No more gut feelings — just data-driven clarity.

Our Analytics Approach

Unified Data Layer

We consolidate all your marketing data into a single, reliable source of truth using data warehousing and ETL pipelines.

Actionable Dashboards

Real-time dashboards that surface the KPIs that actually matter, tailored to each stakeholder from CMO to campaign manager.

Strategic Insights

Monthly analytics sessions with actionable recommendations — not just charts, but clear guidance on what to do next.

Core Capabilities

Complete Analytics & Reporting Solutions

From tracking implementation to executive dashboards, we build the analytics infrastructure that powers data-driven growth.

Attribution Modeling

Understand which channels, campaigns, and touchpoints actually drive revenue with multi-touch attribution models that track the complete customer journey from first click to closed deal.

Custom Dashboards

Beautiful, real-time dashboards tailored to different stakeholders—from CMO executive summaries to granular campaign manager views—built in Looker Studio, Tableau, or Power BI.

Predictive Analytics

Use historical data and machine learning to forecast trends, predict outcomes, and optimize spend allocation before you commit budget, reducing waste and maximizing returns.

Data Warehouse & ETL

Build a centralized data warehouse that consolidates marketing, sales, and product data into a single source of truth for comprehensive cross-channel analysis.

Tracking Implementation

Comprehensive GA4, GTM, and conversion tracking setup that ensures every user interaction is accurately captured, giving you complete visibility into your digital performance.

Performance Reporting

Automated weekly and monthly reports with strategic commentary that goes beyond metrics to explain why things changed and what actions to take for continued growth.

Flying Blind Without Proper Marketing Data?

Our analytics team will audit your tracking setup, identify data gaps, and build a custom measurement framework so you can finally see which channels drive real revenue.

Our Process

How We Build Your Analytics Engine

Our proven methodology ensures accurate data collection, meaningful visualization, and actionable insights from day one.

01

Data Audit & Discovery

Audit existing tracking infrastructure, identify data gaps, evaluate tool ecosystem, and map your measurement framework against business objectives.

02

Tracking Implementation

Set up GA4, Google Tag Manager, conversion tracking, and integrate all data sources with proper event taxonomy, custom dimensions, and enhanced measurement.

03

Data Pipeline Setup

Build automated data pipelines that consolidate data from all marketing platforms, CRM, and product analytics into a unified data warehouse for centralized analysis.

04

Dashboard Design & Build

Create custom dashboards in Looker Studio, Tableau, or Power BI — tailored to each stakeholder with automated refresh, drill-down capabilities, and mobile access.

05

Attribution & Modeling

Implement multi-touch attribution models that connect marketing activities to revenue, enabling accurate ROI measurement and informed budget allocation decisions.

06

Insights & Optimization

Deliver monthly strategic insight reports with clear, prioritized recommendations for growth. Continuous monitoring and anomaly detection ensure you never miss a trend.

Technology Proficiency

Analytics Tools & Platforms We Master

We're experts across the entire analytics ecosystem — from data collection and warehousing to visualization and AI-powered insights.

Web Analytics

Google Analytics 4
Adobe Analytics
Mixpanel
Amplitude
Heap Analytics
Pendo

Tag Management

Google Tag Manager
Tealium
Adobe Launch
Segment
Snowplow
RudderStack

Visualization & BI

Looker Studio
Tableau
Power BI
Looker
Metabase
Grafana

Data Warehousing

Google BigQuery
Snowflake
Amazon Redshift
Azure Synapse
Databricks
PostgreSQL

Data Integration

Fivetran
Stitch Data
Airbyte
Supermetrics
Funnel.io
Zapier

Ad Platform Analytics

Google Ads
Meta Ads Manager
LinkedIn Analytics
TikTok Ads
Twitter Analytics
Microsoft Ads

User Behavior

Hotjar
FullStory
Crazy Egg
Microsoft Clarity
Lucky Orange
ContentSquare

Attribution & CDP

Ruler Analytics
Dreamdata
HockeyStack
Segment
mParticle
Lytics
Cross-Industry Expertise

Industries We Deliver Analytics For

Our analytics specialists understand the unique KPIs, data challenges, and reporting requirements of every industry we serve.

E-Commerce & Retail

Product performance analytics, customer lifetime value modeling, cohort analysis, purchase funnel optimization, and inventory intelligence dashboards.

SaaS & Technology

Product usage analytics, feature adoption tracking, churn prediction models, MRR/ARR dashboards, and customer health scoring systems.

Healthcare & Pharma

HIPAA-compliant patient analytics, clinical outcome tracking, provider performance dashboards, and healthcare marketing attribution.

Education & EdTech

Student engagement analytics, enrollment funnel tracking, learning outcome measurement, and marketing ROI dashboards for education programs.

Financial Services

Portfolio performance analytics, risk assessment dashboards, customer acquisition cost tracking, and regulatory compliance reporting.

Manufacturing & Logistics

Supply chain analytics, production efficiency dashboards, demand forecasting models, and operational KPI tracking across facilities.

Travel & Hospitality

Booking funnel analytics, revenue per available room dashboards, customer segmentation models, and seasonal demand forecasting.

Media & Entertainment

Content performance analytics, subscriber engagement dashboards, ad revenue tracking, and audience growth modeling across platforms.

The Smart Choice

Eplanet Soft Analytics vs Other Options

See why businesses choose our dedicated analytics team over DIY dashboards, freelancers, or generalist agencies.

FactorEplanet SoftDIY / In-HouseFreelancers
Data Sources ConnectedUnlimited integrations2-3 basic sources5-10 sources
Dashboard ComplexityEnterprise-grade, interactiveBasic templatesMid-level
Attribution ModelingMulti-touch, custom modelsLast-click onlyBasic models
Strategic InsightsMonthly analysis sessionsSelf-interpretationLimited context
Data WarehouseFull BigQuery/Snowflake setupSpreadsheetsBasic setup
Real-Time Monitoring24/7 anomaly detectionManual checksNot included
Team SupportAnalyst + Engineer + StrategistOne generalistSingle consultant
Ongoing OptimizationContinuous improvementSet and forgetProject-based
Proven Results

Analytics Results That Drive Business Growth

Real outcomes achieved through our analytics implementations — turning data chaos into strategic clarity for our clients.

35%
Avg. Marketing ROI Improvement
200+
Custom Dashboards Delivered
50+
Data Sources Connected
99.9%
Data Accuracy Maintained

E-Commerce Analytics Transformation

Built a unified analytics platform for a multi-brand e-commerce company, connecting 12 data sources into BigQuery with Looker Studio dashboards. Identified $2.3M in wasted ad spend and reallocated budget to high-performing channels, increasing ROAS by 45%.

↗ 45% ROAS improvement

SaaS Product Analytics Setup

Implemented Mixpanel + BigQuery analytics for a B2B SaaS platform, creating product usage dashboards, churn prediction models, and feature adoption tracking. Data-driven product decisions reduced churn by 28% and increased feature adoption by 65%.

↗ 28% churn reduction

Multi-Channel Attribution Model

Designed a custom multi-touch attribution model for a financial services firm, connecting Google Ads, LinkedIn, webinars, and CRM data. Revealed that webinar attendees converted at 8x the rate of other channels, leading to a 3x increase in webinar investment.

↗ $4.2M attributed pipeline

Frequently Asked Questions

What is marketing analytics and why is it important?

Marketing analytics is the practice of measuring, managing, and analyzing marketing performance data to maximize effectiveness and optimize ROI. It's essential because it transforms raw data into actionable insights, enabling you to make smarter budget allocation decisions and understand which channels truly drive revenue. Without proper analytics, every marketing investment is a guess — with it, you can confidently double down on what works and cut what doesn't.

We work with industry-leading platforms including Google Analytics 4 (GA4), Google Tag Manager, Looker Studio (Data Studio), Tableau, Power BI, Mixpanel, Amplitude, and Adobe Analytics. We also build custom dashboards using BigQuery and connect data from advertising platforms (Google Ads, Meta, LinkedIn), CRMs (Salesforce, HubSpot), and marketing automation tools for a unified, 360-degree view of performance across all channels.

We implement multi-touch attribution models that track the full customer journey across all channels and touchpoints. This includes setting up proper UTM tracking parameters, conversion events in GA4, cross-domain tracking, enhanced e-commerce tracking, and integrating data from your CRM to connect marketing activity directly to closed revenue. We support first-touch, last-touch, linear, time-decay, and custom data-driven attribution models depending on your business needs.

Analytics setup and reporting services typically range from $2,000 to $8,000 per month, depending on the complexity of your tech stack, number of data sources, and depth of reporting required. Initial setup and dashboard build projects may have a one-time cost of $5,000–$15,000. This investment pays for itself by eliminating wasted ad spend, identifying high-performing channels, and enabling data-driven budget optimization that compounds over time.

Essential marketing KPIs include customer acquisition cost (CAC), return on ad spend (ROAS), conversion rates by channel and campaign, marketing qualified leads (MQLs), pipeline velocity, customer lifetime value (CLV), and marketing-influenced revenue. We help you identify the specific metrics that matter most to your business goals, build dashboards around them, and establish benchmarks and targets for continuous improvement.

Yes, GA4 migration is one of our core services. We handle the complete transition including event-based tracking setup, custom dimension and metric configuration, enhanced measurement activation, conversion tracking, audience building, Looker Studio dashboard creation, and BigQuery data export setup. We ensure you don't lose any critical data or reporting capabilities while gaining access to GA4's advanced features like predictive analytics, cross-platform tracking, and machine learning insights.

We build unified data pipelines that consolidate data from all your marketing platforms into a single source of truth. Using tools like BigQuery, Segment, Fivetran, or custom ETL pipelines, we connect data from Google Ads, Meta Ads, LinkedIn, your CRM, email platform, and website analytics into one centralized data warehouse. This enables cross-channel reporting, accurate attribution, and holistic performance analysis that wouldn't be possible with siloed data.

Reporting tells you what happened — it presents data in organized formats like dashboards and charts. Analytics tells you why it happened and what to do about it — it involves deeper analysis, pattern recognition, statistical modeling, and actionable recommendations. We deliver both: automated real-time dashboards for day-to-day monitoring, plus monthly strategic analytics sessions where our team identifies trends, anomalies, and optimization opportunities that drive business growth.

Ready for Data-Driven Growth?

Get a complimentary analytics audit to discover what data you're missing and how to build a measurement framework that drives smarter decisions.

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